Source: StatistaĪ survey conducted by Millward Brown Digital found that 93% of active Pinterest users have used the platform to plan or make a purchase. In terms of gender, there is a 60-40 split between female and male users, with women making up the largest portion of active users. Pinterest also has a relatively even split of users across generations, with baby boomers making up the largest percentage of users but Gen Z users are on the rise. While users can follow each other and comment on pins, the primary purpose of the platform is to allow users to discover and save ideas rather than to connect with friends and family. However, at its core, Pinterest differs greatly from other social media platforms.įirst off, Pinterest is more focused on inspiration and discovery than social interaction. Pinterest is a popular social media platform with a large user base and high potential for driving sales. Read more Pinterest Marketing’s Potential To help you cut through the fluff, we’ve have rounded up and reviewed the best Pinterest marketing agencies so you can choose from the best and find the right fit for your brand. There are hundreds of marketing agencies that offer Pinterest marketing services but not all of them are as good as they say they are. So, what does a Pinterest marketing agency do? What services do they offer? And how do you choose the best one to work with? And that is where a Pinterest marketing agency comes in with all the expertise and experience needed to make a wildly successful Pinterest marketing campaign.
However, marketing on Pinterest works a little differently to other social media platforms like Instagram and Facebook, and you need to know how to do ir right if you want to see meaningful results. It is also the second most visited platform in the United States!
Pinterest Marketing has huge potential and those doing it right are seeing great rewards! Often overlooked when it comes to social media marketing, Pinterest is a very popular social media platform with over 478 million monthly active users.
By Adrienne Bosch 35 minute read Marketing Agencies
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